"Z Gruntu Dobre" wins the title of “Dobra Marka 2019” (Good Brand 2019)
The Sokołów “Z Gruntu Dobre” product line was awarded in the prestigious poll “Dobra Marka – Jakość, Zaufanie, Renoma” (Good Brand – Quality, Trust, Reputation). It was designed for people who care about a balanced and healthy diet. The distinction is awarded to the most promising and recognizable brands on the Polish market.
For the 10th time, the analysts from the Business Forum magazine have conducted a study to determine the value, activity and recognition of individual brands in Poland. The study considers the situation on the market, the position of the producer, present and potential customers, the prices of products and distribution channels. Other important factors that are also analysed are the brand’s marketing strength and quality of products.
The “Z Gruntu Dobre” line proved to be unmatched in the “Meatless products and dishes” category. The line was launched in 2017 and had immediately won the hearts of consumers. It consists of pastes, pies and ready meals with the so-called pure label. Products contain only vegetables and plant-based ingredients.
As one of the leaders in the meat industry, Sokołów is one of the most valuable and recognized brands in Poland. The rankings confirm the high position of the Sokołów brand in the minds of consumers.