Sokołów sponsors the FIS World Cup competition in Zakopane
As every year, Sokołów, a long-standing patron of Polish sport, appeared together with Polish fans near Wielka Krokiew in Zakopane to support the actions of the best ski jumpers.
On January 16-17, 2022, the Ski Jumping World Cup competition was held at Wielka Krokiew in Zakopane. The event was sponsored by Sokołów, which together with Sokoliki, a brand dedicated to the youngest gourmets of meat specialities, encouraged the fans (also those gathered in front of the TV screens) to enthusiastically support the red and white team.
Sokołów has already proved more than once that it has a heart for Polish sport. The company is a partner of many events and sponsors sports teams (e.g., the women's basketball team MPKK Sokołów S.A. Sokołów Podlaski). As part of the "Actively, Tastily, Healthily" idea, together with the Sokoliki brand it promotes physical activity among the youngest and regularly encourages children to participate in local events, inviting young athletes to take part in the Sokolik Cup football tournament or Marcin Gortat Camps. The sponsorship of this year's competition in Zakopane and encouraging family support for the best ski jumpers fits in perfectly with this idea.