Sokołów's new campaign: Taste begins with meat!

Our revolutionary marketing campaign under the slogan “Taste begins with meat” has been launched. It is a humorous and emotional story about how crucial the choice of meat and cold cuts from a good, proven source is to excellent taste, such as Sokołów.

The face of our campaign is Pascal Brodnicki - a well-known chef and enthusiast of good food. In two premier advertising spots, we reveal the secret of the exceptional taste of our products with a wink. It's meat of the highest quality, sourced from proven farmers who care about the highest standard of farming and ensure rigorous quality control to meet our highest standards.
 

“Taste begins with meat and ends with an unforgettable barbecue, a magical holiday, or a special party,” is the message emphasized by the new campaign that will accompany us throughout the coming year. We want to show that good meat is not only the foundation of tasty dishes, but also the emotions that bring us together around the table.
 

Our secret is meat! Only the best meat can be the foundation of Sokołów's unique cured meats, ready meals, and canned foods, which have been on your tables for years.

The launch of the campaign coincided with the refreshment of our logo and the rebranding of packaging, which can already be found on store shelves. This is another step in the development of the Sokołów brand, which invariably focuses on the highest quality and consumer trust.

Our secret is meat! Only the best meat can be the base for Sokołów's unique cured meats, ready meals and canned foods, which have been on your tables for years.